So you've probably seen a lot of nonprofits lately asking for you to give gifts this year that support the poor. I'm all for this. But I think it's also still totally fine to give a normal gift to loved ones! The point of 'enlightened sustainable giving' and stopping rampant consumerism is to help ourselves and others live better lives.
But let's face it, that doesn't work if you cut out the joy in your own life (or friends/family) and the next year say "screw that, I'm going to buy tons of stuff now cause last year I deprived myself". ya know?
so do both... don't go crazy on either side, and I think you'll find this could become a more sustainable habit, not just a one time gimmick.
Here's one a friend is involved in,