Wow, it worked.

Consumer pressure on Starbucks influences them to sign agreement with poor Ethiopean coffee farmers.

1 comment:

Anonymous said...

It kind of worked... Starbucks still isn't paying royalties, they aren't even paying more money. They are finally signing something that acknowledges what they have been doing all along and also what has been in the works for some time. Starbucks is a big successful company not just now but for years to come. I've been the farms and mills Starbucks get there coffee from and I've also been to the farmer support center in Costa Rica. Starbucks does great things... Just like our great country it can definitely do more. And you will see more of how capable Starbucks is of supporting it's farmers and there communities in the future. They want to sustain there success. In helping and in profit.